Strategy and organization in the digital transformation

Smart products and services are transforming value creation

Information technology has already been responsible for transforming the economy on several occasions in recent decades – from early automation of individual tasks through to company-wide process standardization and the mobile availability of services. The next step in the digitization process is now upon us – and, for the first time, the focus is on the product itself!

New ecosystems create new roles

Whereas in the past, the value chain was separated into its individual functions to increase productivity, smart products have brought about an entirely new form of competition. They require and create their own ecosystems: digitally expanded functions increase the connectivity of smart products, opening the door to new services and business models. Consequently, smart products transform value creation as a whole by encouraging the dissolution of industry boundaries and the emergence of new roles.

Toward the data-driven company

In order to remain viable in the future, companies must seize digital transformation as an opportunity, shifting away from a product-oriented model and replacing it with an increasingly data-driven approach. They must consciously embrace this change, and make strategic decisions affecting not just internal and external processes, but rather the organization as a whole. Ultimately, this step leads to smart services and data-driven business models that meaningfully complement the company’s existing portfolio, or even replace it entirely.

Accordingly, digital transformation is a process that affects the entire company.

A successful corporate strategy requires new perspectives in terms of organization and business model

Successful transformation depends on data-driven processes, organizations and business models: accordingly, digital transformation triggers a fundamental shift in the company. This shift begins in the minds of those involved, and calls for innovative methods, models and approaches that pave the way for new ways of thinking about strategy development. This enables companies to form effective connections within their digital ecosystem, consciously shape the digital transformation and substantially increase their revenue by leveraging the right data, innovative business models and new services.

Mastering the transformation: taking the human factor into account and applying new methods for service development

Successful transformation depends on data-driven processes, organizations and business models: accordingly, digital transformation triggers a fundamental shift in the company. This shift begins in the minds of those involved, and calls for innovative methods, models and approaches that pave the way for new ways of thinking about strategy development. This enables companies to form effective connections within their digital ecosystem, consciously shape the digital transformation and substantially increase their revenue by leveraging the right data, innovative business models and new services.

How we guide companies through the challenges of digital transformation

Using our methods and infrastructure, we bring these new perspectives to companies with a view to creating future-proof business models and organizations: we provide qualitative and quantitative data relating to the human factor, evaluate the acceptance of data-driven solutions at the interface with humans, ascertain implications for business models, and develop use cases for new business models and entire corporate strategies.
How? By combining human and client-centered methods with data-driven methods in order to develop appropriate scientific tools. We offer the analysis results achieved with these tools to companies, in addition to assisting them with their digital transformation on an occasional or a long-term basis.

Using our infrastructure for collection of sensorial and human-oriented data – e.g., from user involvement at the JOSEPHS® innovation laboratory or process observations at the L.I.N.K. test and application center – along with our center’s expertise in the fields of analytics, data space development, sensor technology and IoT applications, rooted in our vision »Success and added value through data«, we offer companies comprehensive support with their strategic realignment.

Our key methods and expertise:

Future engineering: data-based methods to recognize and shape IoT trends
Instruments for data-driven business model development
Customer and employee involvement and collection of interaction data
Instruments for the introduction of digital innovations (processes, products, services) in organizations in such a way as to promote acceptance
Training oriented toward digital transformation